In the U.S., August 26 is a landmark day in women’s history; the day we celebrate the adoption of 19th Amendment, granting women the right to vote. In celebration of Women's Equality Day, Y&R and The Whole Story Project have added a statue of one of the leading voices in the movement, Susan B. Anthony.
Along with Sojourner Truth, Susan B. Anthony was among a group of 16 women in New York that attempted to vote in 1872 but were arrested, building up to one of the country's most controversial events. She worked for more than six decades to attain civil liberties, not only for women’s rights but for many others as well.
Y&R teamed up with The Whole Story to launch an app that places virtual statutes of notable women into the world alongside statues of men, redressing the gender imbalance among public monuments (for example, Central Park has 22 statues that are all men and Chicago parks have 48 statues that are all men).
The Whole Story Project is a call to action to establish virtual statues of notable women, create parity in public representation and share the remarkable accomplishments of women. The project is Y&R’s first product of an initiative that began a year ago in support of the UN’s Sustainable Development Goal to achieve gender equality and empower all women and girls.
The Whole Story app is a global movement that enables users to see, share and add virtual statues as well as learn about women that made a significant impact. Some of the first virtual statues to be placed include women influential to the suffrage movement such as Elizabeth Cady Stanton and Sojourner Truth.
Susan B. Anthony raised her voice, so the rest of us could do the same. And now, her statue stands in Columbus Circle through The Whole Story.