Dell decided to make all shipping and handling, on every product on their website, totally free. From every camera to laptop, backpack to keyboard, everything ships free at Dell.com. So, how do we get Dell’s customers excited about something like free shipping?
We decided to introduce Nick, the dapper man in charge of all the handling for Dell.com. Nick handles all types of products; he reminds you that it used to be about free shipping, and handling. Remember handling? Nick does.