Each year, people flock to the annual International Consumer Electronics Show, better known as CES.
The much anticipated annual showcase is a stage both for the latest product innovations as well as the consumer trends that drive them. Y&R and VML were back this year in an exciting new collaboration with Dell, transforming the Yardbird Restaurant in Las Vegas into an immersive brand experience.
Several of our Y&R team members also toured the floor and met with partners to explore ways we can leverage new technology to enhance brand storytelling.
Check out their thoughts and insights from the week below.