A time to celebrate! Y&R landed top accolades at this year’s Golden Drum International Festival of Creativity, Central and Eastern Europe’s most prestigious advertising festival. Picking up a Grand Prix in Press, five Golden Drum awards and six Silver Drum awards, the network landed a second place overall ranking at the festival.
The Grand Prix in Press was awarded to Y&R Prague for its Forbes “Cancer/Oceans/Poverty/Forests/Animals” campaign. The beautifully crafted campaign showcased heavy-hitting facts and statistics behind the costs of changing the world – from cleaning the oceans to curing cancer.
“We have long believed in the importance of having deep local roots in all our markets. Our strong performance at Golden Drum comes out of this strategy and underpins the extraordinary creativity in the region, as well as our ongoing commitment to driving success for our clients,” said Tony Granger, Global Chief Creative Officer at Y&R.
Take a look at the full list of winners below or at The Drum Marketing Awards.
Congratulations to all winners!
Film category - “Windless” UNHCR - Y&R Prague
Press category - “Hang glider/Coal train” UNHCR - Y&R Prague
Public Relations category - “We Were the Refugees Once” UNHCR - Y&R Prague
Press category - “Wedding” Baba Radyo - Y&R Istanbul
Activation category - “Likeable Discount” Mindshare Russia for TrendsBrands.ru - Young & Rubicam FMS LLC
Film & TV category - “We Were the Refugees Once” UNHCR - Y&R Prague
Media Category - “Playlists for Life” Doctors Without Borders - Y&R Prague
Out of Home category - “Homeless Objects” Hungarian Red Cross - Y&R Budapest
Digital category - “Get Me There” Skyscanner - Y&R Budapest
Online & Mobile category - “Every Day a Play” Katona Jozef Theater - - Y&R Budapest
Press category - “Vodafone Coverage – Mountain” Vodafone - Y&R Team Red Istanbul