Y&R Wins at WPPED Cream Awards

Continuing a year of great performance, Y&R’s global agencies had a spectacular turn out at the 2016 WPPED Cream Awards. The WPPED Cream Awards are WPP’s annual showcase of the best work from WPP companies around the world and across all disciplines — advertising, data investment management, design & branding, digital, direct, healthcare, integrated, media and public relations.

We showed our strength as a global boutique, with 20 category Winners and eight campaigns that were Highly Commended.  It will come as no surprise that once again, the big winner of the night was Y&R New Zealand’s integrated “McWhopper” campaign for Burger King, which received the highest honor, a Crème de la Crème award in the Integrated category. The “McWhopper” campaign was also awarded a winning title in the categories of public relations, direct advertising, design & branding, promo & activation and print. In addition, Y&R New Zealand took home a winning title for the Jaguar Land Rover “Actual Reality” outdoor campaign and their Brake “Living Memories” campaign, as well as a “highly commended” title for their non-profit Breast Cancer Cure “Breast Milk” campaign.

Take a look at the full list of winners below or on the WPPED CREAM 2016 website.

Congratulations to all winners.

----

Crème de la Crème

Integrated Category – “MCWHOPPER” BURGER KING – Y&R NEW ZEALAND

Category Winner    

Outdoor Advertising Category – “STEP OUT - OLD AGE / RAT HOME / STUDY STRESS / SCHOOL BULLY / BEREAVEMENT” THE SAMARITANS – Y&R SHANGHAI

Outdoor Advertising Category –  “WE WERE THE REFUGEES ONCE” UNHCR PRAGUE – Y&R PRAGUE

Outdoor Advertising Category –  “ACTUAL REALITY” JAGUAR LAND ROVER NEW ZEALAND F-TYPE – Y&R NEW ZEALAND

Print Advertising Category – “MERKEL / OBAMA / POPE / PUTIN / KIM” JORNAL – Y&R LISBON

Print Advertising Category –  “YOUR JOB - VACATION / SEARCH HISTORY / BRIDESMAID / VALENTINE'S DAY” INTERFLORA – TAPSA Y&R MADRID

Print Advertising Category –  “THE WORLD NEEDS MORE BILLIONAIRES - ANIMALS / FORESTS / POVERTY / CANCER / OCEANS” FORBES – Y&R PRAGUE

Print Advertising Category –  “FLAVOUR - CHOCOLATE / MINT / STRAWBERRY” FREDDO – Y&R SAO PAULO

Print Advertising Category –  “INVISIBLE DANGERS - DEER / PEDESTRIAN / WARTHOG” GENERAL MOTORS OPEL INTELLILLUX – TAPSA Y&R MADRID

Print Advertising Category – “MCWHOPPER” BURGER KING – Y&R NEW ZEALAND

Print Advertising Category –  “HAND SAW - RESTAURANT / CHURCH / MANSION” CAFÉ CARIBE – PROLAM Y&R SANTIAGO

Promo & Activation Advertising Category – “MCWHOPPER” BURGER KING – Y&R NEW ZEALAND

Promo & Activation Advertising Category – “HATTRICK” BEIN SPORTS – TAPSA Y&R MADRID

Data Investment Management Category – “LIVING MEMORIES” BRAKE – Y&R NEW ZEALAND

Data Investment Management Category – “DONATION ICONS” OXFAM – RKCR/Y&R LONDON

Data Investment Management Category – “GET ME THERE” SKYSCANNER – Y&R BUDAPEST

Digital Experiential, Design & Branding Category – “THE LIVE FISH PACK” MILA – Y&R WARSAW

Installation / Experience / Exhibition, Design & Branding Category – “ACTUAL REALITY” JAGUAR LAND ROVER NEW ZEALAND F-TYPE – Y&R NEW ZEALAND

Multimedia Direct Category – “MCWHOPPER” BURGER KING – Y&R NEW ZEALAND

Non-Profit Digital Healthcare Category – “YOU'RE ACCEPTED” MINUS18 – GPY&R MELBOURNE

Digital/Social Media, Public Relations Category – “MCWHOPPER” BURGER KING – Y&R NEW ZEALAND

Highly Commended          

Outdoor Advertising Category – “MCWHOPPER BILLBOARDS - LIVE BRANCH / PEACE DOVE / PEACE FINGERS” BURGER KING – Y&R NEW ZEALAND

Outdoor Advertising Category – “KISSES - FIRST KISS / LOVING KISS / FOREVER KISS / UNCONDITIONAL KISSES” HERSHEY'S – Y&R SAN JUAN

Radio Advertising Category – “YOU CAN'T - CANELO / RAMIRES     BRITANICO ENGLISH INSTITUTE” – Y&R LIMA

Radio Advertising Category – “AUTODIAGNOSIS” GENERAL MOTORS OPEL MOVANO – TAPSA Y&R MADRID

Retail POS, Design & Branding Category – “THE LIVE FISH PACK” MILA – Y&R WARSAW

Digital   Category – “MCWHOPPER” BURGER KING – Y&R NEW ZEALAND

Non-Profit Traditional Healthcare Category – “BREAST MILK” BREAST CANCER CURE – Y&R NEW ZEALAND

Media Category – “GET ME THERE” SKYSCANNER – Y&R BUDAPEST