21Q’s with Josh Moore

Josh Moore, CEO & Chief Creative at Y&R New Zealand, answers 21 questions including where he gets his inspiration, who’s his toughest critic, and what’s his favorite ad. 

In as poetic a manner as possible, what do you do all day?

We turn imagination into value.

What would you do if you weren't doing this?

Sailing around the world with my family.

What would you do if you retired today with ten million dollars?

Sailing around the world with my family.

What project have you worked on at Y&R that you are proudest of?

Building Y&R NZ into AOTY 2016 at D&AD

What do you do to relax?

Restore cars.

Where do you get your inspiration?

My wife tells me she is my muse.

Who is your toughest critic?


What is your go-to meal to cook?

Butterfly lamb.

What is one thing you truly believe in? (i.e. ghosts, aliens, happy endings, love-at-first-sight, perseverance, the impending robot apocalypse, etc.)

Everything you want is on the other side of fear.

What’s your all-time favorite ad?


If you had a DeLorean and access to a flux capacitor what would you go back and tell your 21-year-old self?

Just get on and start those businesses you’re always on about.

What is one thing you have a love/hate relationship with?


If you could put a "No _____" sign on your door, what would it say?


What’s your favorite word?

Four words: “I love you daddy.”

What movie title best describes you?

Lone Survivor.

What is your favorite invention?

The wheel.

What is your theme song?

"Uprising" by Muse

If you could solve any world issue, what would it be?


What do you believe is the number one thing that everyone must read, see or do before dying?

Last breath.

Do you collect anything?

70s Range Rover 2 door car parts.

And to wrap it up, real quickly, what’s the meaning of life?

Love and ideas.