Land Rover – Instagram

In the summer of 2015 Land Rover was launching a new car, and they wanted to target a younger audience for the first time ever. We knew their new target, the 20-something adventurer, were avid Instagram users, and with little traditional media usage, we knew that was the best place to reach them. We worked with adventure and survival experts to create two stories, utilizing Instagram’s grid feed in a first-of-its-kind way. Assembling hundreds of unique images and videos, we created seamless visual stories that not only imbued the viewer with Land Rover’s spirit of adventure, but also taught them survival tricks and techniques, all while showing off the new Discovery Sport at the same time.