New York is dying. With the third-longest organ waiting list in the country, New York ranks 49th for amount of registered organ donors in the state. Our flagship office felt compelled to change this. We worked with LiveOnNY to spur motivation in our fellow New Yorkers to get them to sign up, but wanted to do so without scaring them with images of death and illness. 

A simple, yet intimidating goal: help keep New York alive by increasing organ donor registration in the greater New York City area. To do that, we needed remind our fellow residents what makes New York so great is their fellow New Yorkers. Without keeping New Yorkers alive, we won’t be able to keep the spirit of New York alive either.


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