Based in California, the SDF is a non-profit, non-governmental organization with the mission to strengthen disaster response in America by rescuing high potential dogs from shelters and partnering them with firefighters and other first responders to find people buried alive in the wreckage of disasters. Since 2002, Y&R has had a long-standing relationship with SDF. Over the past 15 years, along with our partners at Group M, we have created several award-winning campaigns and generated significant pro-bono media placements, raising national awareness for the organization and millions of dollars in donations. These efforts have helped the organization grow immensely and fulfil several key accomplishments, including most recently the opening of a new National Training Center. The state-of-the-art facility is the first of its kind and will help America’s Search Teams receive the preparation they need for the most difficult deployments. Located on 125 acres of donated historic ranch land, it is the ideal place for SDF’s specially designed kennels, beginning and advanced training areas, handlers’ accommodations, classrooms and staff offices. For the first time since their founding in 1996, all of SDF’s staff and canine candidates are now together in the same place.
In recognition of the partnership, SDF has named a portion of the national training center in honor of Y&R and Group M. George Haynes, the executive director, and Rhett Mauck, the Director of Development, presented the honorary plaque to Y&R on Thursday, March 23rd, officially naming The Y&R and Group M Remembrance Circle at the National Training Center.
The entire Y&R family is very honored and touched by this symbol of appreciation, and proud to be part of such a fantastic cause: helping ensure the U.S has the search and rescue resources it needs to help people in disaster situations.