Sep 02, 2017
In a unique global writing project with Xerox and world-renowned authors, Y&R New York's new "Set the Page Free" campaign unleashes the power of collaboration, demonstrating how the world communicates, connects and works.
In addition to the video campaign, Xerox’s Project: SET THE PAGE FREE features a book with chapters by each of the contributors – including a poem and a song – that together tell the ultimate story of the modern workplace, each with a creative perspective on the working world.
The website, SetThePageFree.com, features short video documentaries, exclusive photos, book excerpts and podcasts for the first wave of contributors including Lee Child, Joshua Ferris, Roxane Gay and Gary Shteyngart. In the weeks ahead, additional content from Jonathan Ames, Billy Collins, Jonathan Coulton, Sloane Crosley, Jonathan Safran Foer, Chip Kidd, Valeria Luiselli, Alain Mabanckou, Aimee Mann and Joyce Carol Oates will be revealed.
Xerox has always focused on innovating the way the world communicates, connects and works. Today, that means delivering breakthrough experiences that allow people to move freely between their physical and digital worlds. This project captures that spirit in a creative, mainstream way.
"Project ’Set the Page Free’ is bringing together a remarkable group of acclaimed writers and artists to tell the story of the ever-evolving modern workplace. Together they work to create a story that unfolds online, and videos give a behind-the-scenes look into their own modern work spaces. What better way for Xerox to celebrate their commitment to fueling creativity and setting the page free,” said Leslie Sims, Chief Creative Officer, Y&R North America.
The book will be released internationally as a free eBook in English in late October. Beginning Sept. 19, the French and Latin Spanish version of the site will be launched, for a global program roll out to 22 countries.
For updates on the project including author videos, podcast interviews, contributor excerpts and the latest information about the book release, visit SetThePageFree.com and follow #SetThePageFree.