Xerox – Everybody’s Talkin At Me

Finding the right business solution shouldn’t be so much work. Xerox, well known as the world leader in the printer and copier industry, was on a mission to do much more. While Xerox was establishing themselves as leader in business process services, we were challenged with crafting a message to tell the world about the new Xerox without tossing aside their core business. The result was a campaign centered around the idea that “work can work better” with Xerox.