We've reached a new golden age of aging. Today, people are living actively into their 90s and beyond. Scientific strides now help fight heart attacks, strokes, Alzheimer’s, cancer and more. Thanks to innovations in medical technology, we are living longer and better. Consumers and brands are witnessing a sea change in how we view aging.
This year at Cannes International Festival of Creativity, Belle Frank, Chief Strategy Officer at Y&R Health and Robert Zirkelbach, Executive Vice President of PhRMA, will explore the extraordinary innovations in health and why we must rethink what it means to be old. They'll discuss the insights driving breakthrough work in the health creative landscape, as well the implications for marketing to people across the age spectrum.
If you're attending Cannes, don't miss their panel, Welcome to the Age of Age, on Saturday, June 17th from 2:30 - 3:00 PM at the Health in Focus Stage!
For more information, check out Cannes 2017 Events.