Y&R Unveils “Who’s Your Daddy”

It’s no secret, marketers are obsessed with moms. For years, moms were seen as the primary shoppers in the house, but a new study from Y&R shows that may not be the case anymore. Compiling the views of more than 8,000 North American dads, the “Who’s Your Daddy?” study reveals how they feel about comparison shopping, finding deals, and using tech to shop. Download the report at www.yr.com/dadstudy