Jun 11, 2018
At Cannes Lions, the world’s premier festival recognizing creative excellence, thousands of entries pour in from around the world. Behind the scenes, a carefully selected panel of judges reviews the work that will ultimately take home a coveted Cannes Lion.
Joining the industry’s most recognized and respected creative professionals, Catherine Patterson, Head of Innovation and Executive Director of Technology and Branded Content at Y&R North America, will serve on the Social & Influencer jury this year.
Catherine, better known to many as Cat Pat, leads teams in identifying, architecting and developing branded content platforms and experiences for clients, with a focus on the crossroads of culture and technology. Her work has received some of the highest honors worldwide with multi-channel, multi-year wins at the Cannes Festival of Creativity, the One Show, D&AD, the Webby Awards, FastCo Innovation, SXSW and others.
She has helped forge agency best practices; trained creative, tech and production units in strategic and integrated production; and delivered multi-million-dollar programs for clients in the consumer packaged goods, tech, not-for-profit and social cause spaces. Recently, Cat Pat masterminded strategic partnerships with the New York International Children's Film Festival, 92 Street Y, and others. She’s recognized as an industry leader, a positive force for good, and was voted one of Adweek's top branded-content creators, She Runs It Working Mother of the Year, and named in Campaign's Digital 40 Over 40.
Read on for her predictions for Cannes and the exciting work to come.
1. Given the many changes at Cannes Lions this year, what are you most excited about?
The focus on the work, craft and the role of advertising and communications and technology in our current society and climate.
2. What do you think defines a successful creative idea?
A great creative idea provides a new way of seeing the brand or product, or ourselves and expands our idea of its/our place in the world.
3. What’s your favorite ad of all time?
I have to pick two, one for families and one for teams. "The Best Job" and "Together," the Nike spot with Lebron and Cleveland inhabitants - that was historic, inspired, and eternal. “Hard work on three, together on six.”
Image Source: YouTube
4. Name three things in your Cannes Jury survival kit.
Language skills, people skills and the abiding love of creative expression in its many manifestations.
5. What are your predictions or insights about your Cannes category, given that Social Influencer is a new category?
I think we will be seeing a lot of interesting hacks to social platforms. New ways we understand what a social influencer is, beyond the Kardashian veil.